a new kind of hire · analyst · builder · doer

what your business could be doing. found, then built.

Embedded and fully dedicated. I assess the business, find the upside, and build it. One person, diagnosis through delivery.

13yrs
cross-functional operating: marketing, IT, M&A, revenue
6
M&A transactions integrated end to end
3×
revenue & systems functions built from zero
1
person who does the assessing and the building
how it works

Assess and execute. One engagement.

phase 01

Assess

I go wide: revenue, systems, data, operations, and the handoffs between them. The upside surfaces, including what the day-to-day buried.

phase 02

Build

CRM architecture, reporting, internal tools, integrations. Built, not recommended.

phase 03

Hand off

It runs without me. Documentation, training, and a map of what's next.

I tell you what I'll build, and where a specialist is worth it. No padded scope.

Every assessment ends the same way: what I'll deliver in scope, what's worth extending for, and where outside help earns its cost. You decide.

or write instead

Share your challenges or ambitions. I'll tell you honestly if I can help.

email katie
A new kind of hire. Years of cross-functional range, technical and AI skills, and a relentless work ethic, in one seat.

Strategy and execution used to require different people. AI collapsed that. I use it to do more for one client, not to take on five. One business at a time, at a pace that used to take a team.

Katie Hayward
honest fit

The range.

Not one lane. What I've actually done, and what a good engagement can cover.

Operating & strategy

Chief of Staff Board reporting Executive operating cadence Strategic planning All-hands & investor comms Change management Solving for [insert your problem]

Revenue operations

HubSpot architecture CRM from zero Pipeline & forecasting Marketing automation Sales enablement Attribution & reporting Deal desk & approval flow Connecting CX & sales Renewals & account management

Applied AI

AI for business productivity AI business process improvement Custom internal tools, coded AI-powered outbound Bid, proposal & pitch generation Financial models AI adoption across teams

M&A & corporate development

M&A process, end to end Post-acquisition integration Target sourcing & scoring Board approval decks Due diligence coordination Systems consolidation Brand integration People & org integration

Systems & IT

Corporate IT direction Support desk operations Vendor evaluation Website & CMS

Brand, content & growth

Brand strategy & voice Full-funnel marketing Content, email, social Partnership & affiliate programs Customer experience programs Creative direction
engagements

Let's get to work.

Every engagement is scoped to the business.

start here

Diagnostic Sprint

Fixed-fee diagnostic fast turnaround

Up to five interviews with your key people. A cohesive strategy roadmap within 72 hours of the last one. Yours to run with, with me or without me.

Credited toward a follow-on quarterly engagement, if it's the right fit for both of us.
go deeper

Embedded Operator

Monthly engagement 90-day minimum

Fully dedicated, one client at a time. Assessment and execution in one seat. Self-sustaining at handoff.

AI multiplies what I ship, not how many clients I take.
unsure where to start

Not sure which fits? Tell me where you're headed. I'll point you to the right door.

email katie
the through-line

Thirteen years, one consistent review.

"She saw what needed to happen and refused to wait for someone else to do it. When the rest of an organization is standing still, Katie is running full speed. A true doer."
Kyle Huffmanformer Chief Accounting Officer · now VP Operations, Angeles Equity Partners
"She jumps into finance and operations questions without being asked and digs until she finds the fix."
Sebastian ShahvandiFounder & CEO · 2x exit · managed Katie directly
"She doesn't just get the mission done. She routinely goes beyond expectations, inspiring the rest of us to aim higher."
Olivier BasilleLead Software Developer
"A challenge fiend and a data-driven innovator. There is no question she won't seek an answer for, efficiently and thoroughly."
Laura MartinelliTalent Marketing Specialist · five years alongside Katie
"She spun a few strands of information, with minimal direction and an impossible deadline, into creative gold."
Mark SmitherVP Strategic Director · managed Katie directly

the story so far

SEP 2025 — PRESENT

VP, Marketing & Revenue Operations

Elauwit Connection · Nasdaq: ELWT · connectivity MSP, commercial real estate

Built the revenue and operational infrastructure from zero during a live Nasdaq IPO: GTM strategy, $1.5M budget, HubSpot CRM, team, agency partners, and the board reporting stack, in three months.

Generated $15M in active pipeline ($2.7M ARR) in the first three months of outreach; delivered the company's first year-end board report as a newly public company.

Codes proprietary tools with Claude, running in live operations. Manages the IT & Systems Analyst, chairs the company AI Tiger Team, and oversees the full revenue technology stack.

APR 2024 — SEP 2025

Chief Executive Officer

Pixels Electronic Dice · now Partner & Advisor · consumer tech, e-commerce

Full operational and P&L ownership of a $3.5M Kickstarter-funded consumer-tech company with a 55,000-person community. Built new revenue channels from zero, driving $620K in sales, $80K on Amazon in month one.

2019 — 2024

Sr. Director — Marketing, Corporate IT & M&A

Wicresoft International · functional Chief of Staff to CEO · SaaS, managed IT, cybersecurity

Functional Chief of Staff across a $30M+ five-business-unit international portfolio, with simultaneous direct oversight of corporate marketing and corporate IT. The title wasn't Chief of Staff. The job was.

Drove six M&A transactions full-cycle: proprietary target scoring, board decks, due diligence, and end-to-end post-acquisition brand and IT integration. Unified one HubSpot CRM across five business units. Directed corporate IT as a standalone function: enterprise security stack, support desk, systems rollout across acquired businesses. 2022 Forward Motion Award, unanimously voted by all staff.

2013 — 2019

Copywriter → Sr. Copywriter → Associate Creative Director

Paulsen Marketing / AKC Marketing · national brands

Creative lead on Kubota national advertising and commercials; launched a net-new Media Relations practice from concept through execution. The lesson that stuck: the story is the leverage. Everything since has been building the systems that let it move.

tools coded with ai, live in operations

⚙
Bid-Modeling Application

Automates network-construction solution design and quantifies deal economics before commitment.

✦
Pitch & Proposal Generators

Personalized, on-brand client materials at scale, removing manual production from the sales process.

◈
Brand Artifact System

Keeps voice, strategy, and content cohesive across a distributed team. Structured and repeatable.

Σ
Commission & NOI Models

Size payout, margin, and P&L impact before leadership commits. Published NOI calculator live on the web.

⇶
AI Outbound Stack

Clay-powered personalized campaigns: list building, enrichment, sequencing, and reporting.

☰
KPI & Board Reporting

Power BI dashboards from integrated operational and financial systems. Decision-oriented, not status.

systems & platforms

HubSpot (expert)Power BIShopifyMS365 adminZenDesk / FreshDesk / ConnectWiseN-Central / SentinelOne / AcronisPayCom / Sage / SAP / QuickBooksClaude / ChatGPT / GeminiClay

industries served

SaaSM&ACybersecurityManaged IT ServicesProfessional ServicesCommercial Real EstateManaged Telecom EngineeringConsumer ElectronicsE-CommerceRecruitment Marketing
Hayward lightbulb logo

Let me at 'em.

Cross-functional range, technical and AI skill, relentless work ethic. Point me at the problem.

Prefer email? hello@katiehaywardconsulting.com works just as well.